PECR Policy

Privacy and Electronic Communications (PECR) Policy

Effective Date: October 2026

1. Introduction

At Vapeslane ("Company", "we", "us", or "our"), we respect your privacy and are committed to complying with all applicable regulations regarding electronic communications. This policy specifically addresses our obligations under the Privacy and Electronic Communications Regulations (PECR) in the UK, which sit alongside the UK General Data Protection Regulation (UK GDPR).

This PECR Policy explains how we use electronic communications for marketing purposes, how we utilize cookies and similar technologies, and how you can manage your preferences.

2. Direct Electronic Marketing (B2C)

Under PECR, there are strict rules regarding sending direct electronic marketing messages (such as emails and SMS/text messages) to individual consumers (B2C). Our policy is as follows:

• Consent: We will generally only send marketing emails or text messages to you if you have given us your explicit, specific, informed, and unambiguous consent to do so. This is typically obtained through a clear opt-in tick box when you register an account or sign up for our newsletter.
• The "Soft Opt-In" Exception: In some circumstances, we may send you marketing communications without your explicit consent based on the "soft opt-in" rule. This applies if:
  • We obtained your email address or phone number in the course of a sale (or negotiations for a sale) of a product or service to you;
  • We are marketing our own similar products or services (e.g., vaping accessories related to a previous purchase); and
  • We gave you a clear and simple opportunity to refuse or opt-out of such marketing both when we first collected your details and in every subsequent message we send.

3. Business-to-Business (B2B) Marketing

The rules under PECR differ slightly for Business-to-Business (B2B) communications (e.g., emailing corporate email addresses such as info@ or sales@ addresses, or employee-specific corporate addresses). We may send marketing emails to corporate subscribers without prior consent on the basis of legitimate interest. However, we will always provide a clear and simple mechanism to opt-out or unsubscribe in every communication we send to a corporate subscriber.

4. Use of Cookies and Tracking Technologies

PECR also governs the use of cookies, trackers, and similar technologies (such as web beacons and pixels) that store or access information on your device. Under these regulations, we must obtain your informed consent before placing any non-essential cookies on your device.

• Essential Cookies: These are exempt from the consent requirement as they are strictly necessary for the operation of our website (e.g., keeping items in your shopping cart, managing your logged-in session, and age verification).
• Non-Essential Cookies: We use analytical and marketing cookies only when you have explicitly consented to them via our Cookie Consent banner upon your first visit to our site.

For complete details on exactly what cookies we use, their purpose, and how you can manage your cookie preferences, please refer to our comprehensive Cookie Policy.

5. Telemarketing and Phone Calls

We do not make unsolicited marketing phone calls. We will only call you about an order you have placed or in response to an enquiry you have made.

6. Your Rights and Managing Preferences (Opting Out)

You have the absolute right to stop receiving marketing communications from us at any time. We make it easy for you to manage your preferences:

• Emails: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link located at the bottom of every marketing email we send.
• SMS/Text Messages: You can opt-out of text marketing by following the instructions provided in the message (typically by replying "STOP").
• Account Settings: If you hold an account with us, you can log in and update your marketing preferences in your account dashboard.
• Direct Request: You can contact our customer service team directly to request removal from our marketing lists.

Please note that if you opt-out of marketing communications, we may still need to send you essential service or transactional messages (e.g., order confirmations, dispatch notices, or important safety recalls).

7. Relationship with GDPR

While PECR governs the specific methods of electronic communication and cookies, the GDPR governs the underlying processing of the personal data (e.g., your email address or phone number). We process your personal data in strict compliance with the GDPR. For full details on how we collect, store, and protect your personal data, and your rights regarding that data, please read our Privacy Policy.

8. Contact Us

If you have any questions, concerns, or complaints regarding our electronic marketing practices or our compliance with PECR, please contact us at:

Vapeslane Data Protection Team
Email: vapeslane@gmail.com
Address: 10 Parkfield Avenue, Manchester, England, M14 4HL