Welcome to our extensive collection of 10ml e-liquids. As the standard legal bottle size for nicotine-containing vape juice in the UK, the 10ml format covers everything from smooth nic salts and traditional freebase e-liquids to perfectly balanced 50/50 blends. Whether you are a beginner looking for a familiar 20mg throat hit, or an experienced vaper stepping down your nicotine strength, you will find the perfect flavour profile and VG/PG ratio for your device. Explore the UK's most trusted vape juice brands, all fully TPD-compliant and ready for your favourite MTL or pod kit.
Nicotine salts (nic salts) use a chemically modified form of nicotine designed to deliver a remarkably smooth throat hit and rapid absorption, even at higher strengths like 10mg or 20mg. They are typically blended in a 50/50 VG/PG ratio, making them the perfect match for low-power MTL (Mouth-to-Lung) devices and refillable pod kits.
Explore our Nic Salts collection
Freebase e-liquids use traditional, unadulterated nicotine. Unlike nic salts, freebase liquid provides a noticeable, stronger "throat hit" that closely mimics the sensation of smoking a traditional cigarette. Because of this pronounced throat hit, many vapers prefer freebase liquids in lower to medium strengths (such as 3mg, 6mg, or 12mg) for use in MTL vape pens and starter kits.
The term "50/50" refers to the e-liquid's base ratio of 50% Vegetable Glycerin (VG) and 50% Propylene Glycol (PG). VG provides vapour production and sweetness, while PG carries the flavour and provides the throat hit. A 50/50 balance is the industry standard for 10ml bottles because it is thin enough to wick perfectly in almost all beginner-friendly starter kits, vape pens, and pod systems without clogging the coils.
While 50/50 is the most common, our 10ml catalogue also includes formulations like 70VG/30PG for users with specific sub-ohm devices, as well as higher PG blends (like 30VG/70PG or 40VG/60PG) for those seeking an intense throat hit and robust flavour delivery over vapour production.
| Feature | Nic Salt | Freebase |
|---|---|---|
| Nicotine type | Nicotine salts | Freebase nicotine |
| Common strengths | Category-dependent | Category-dependent |
| Common format | 10ml | 10ml |
| Common devices | MTL / pod devices | Depends on strength and liquid |
| Typical VG/PG | Often 50/50 | Varies |
| Throat sensation | Product-dependent (usually smooth) | Product-dependent (usually stronger) |
The primary difference comes down to the throat hit and absorption speed. Nic salts are formulated to be exceptionally smooth, allowing you to vape higher nicotine concentrations comfortably. Freebase nicotine provides a noticeable throat hit that builds up, making it the preferred option for vapers looking to gradually step down to lower strengths.
| Strength | Format |
|---|---|
| 0mg | Nicotine-free |
| 3mg | Lower strength |
| 5mg & 6mg | Lower strength |
| 10mg & 12mg | Medium strength |
| 16mg & 18mg | Medium-to-High strength |
| 20mg | Higher strength |
The numbers listed (e.g., 20mg) refer to the milligrams of nicotine per millilitre of e-liquid. For nicotine-containing consumer e-liquids, the UK maximum legal strength is currently 20mg/ml.
Vegetable Glycerin (VG) is a thick, sweet liquid used as a base in e-liquids. It is responsible for producing the visible clouds of vapour.
Propylene Glycol (PG) is a thinner liquid that carries the flavourings and provides the "throat hit".
A 50/50 blend contains equal parts VG and PG. This perfectly balanced ratio produces discreet vapour clouds while carrying flavour exceptionally well, making it the optimal choice for small, low-powered vape kits.
Refillable pod kits are the perfect match for 50/50 10ml e-liquids, especially nicotine salts. Their low-power output vaporises the thin liquid efficiently.
Mouth-to-Lung (MTL) devices, which replicate the tight draw of a cigarette, are designed specifically to run standard 10ml freebase and nic salt e-liquids.
Traditional stick-style vape pens have small coils that wick 50/50 or high-PG 10ml e-liquids beautifully without clogging.
While some 10ml bottles are formulated with High VG (70/30) for sub-ohm vaping, standard 50/50 10ml liquids are too thin for sub-ohm tanks and may cause leaking or harsh hits. Always check the VG/PG ratio before filling a sub-ohm device.
Our 10ml collection spans every flavour category imaginable:
| Feature | 10ml E-Liquid | Shortfill E-Liquid |
|---|---|---|
| Bottle format | 10ml | Larger bottles (50ml, 100ml) |
| Nicotine | May contain nicotine (up to 20mg) | Sold strictly without nicotine (0mg) |
| Nicotine addition | Not required; pre-mixed | Nicotine shots must be added manually |
| Common use | Direct refill into pod/tank | Mixing and shaking before use |
| Device compatibility | Usually MTL/Pod kits (50/50) | Usually Sub-Ohm kits (High VG) |
The Tobacco and Related Products Regulations (TRPR) set strict rules for consumer vape products in the UK. One of the core mandates states that any e-liquid containing nicotine must be sold in a maximum refill container size of 10ml. Additionally, the nicotine concentration is legally capped at 20mg/ml. Bottles must also feature child-resistant packaging, tamper-evident seals, and be fully notified to the MHRA before being placed on the market.
Keep your 10ml bottles tightly sealed when not in use. Store them in a cool, dark place away from direct sunlight or extreme heat to preserve the flavour. Always ensure e-liquids are kept strictly out of reach of children and pets.
A 10ml e-liquid is a standard-sized bottle of vape juice. Under UK law, any e-liquid that contains nicotine pre-mixed into the bottle cannot legally exceed a volume of 10ml.
The 10ml limit is a legal requirement under the UK’s Tobacco and Related Products Regulations (TRPR/TPD), designed to regulate the maximum volume of nicotine-containing liquids sold to consumers.
10ml e-liquids are available in a wide range of strengths to suit every vaper, starting from 0mg (nicotine-free) all the way up to the legal maximum of 20mg/ml.
Nic salts are formulated to be incredibly smooth on the throat even at high strengths (like 20mg), while freebase e-liquid delivers a stronger, more noticeable throat hit.
It depends on the VG/PG ratio. The vast majority of 10ml e-liquids are a 50/50 blend, which works perfectly in low-power pod kits and vape pens. They are generally too thin for high-powered sub-ohm devices.
It means the e-liquid contains 50% Vegetable Glycerin (VG) and 50% Propylene Glycol (PG), offering an optimal balance of flavour, vapour production, and throat hit.
10ml e-liquids are small bottles that come pre-mixed with nicotine. Shortfills are larger bottles (like 50ml or 100ml) that contain zero nicotine, leaving space at the top to add your own nicotine shots.
Always store your e-liquid tightly sealed in a cool, dark environment away from direct sunlight, and strictly out of reach of children and animals.